7 Tips for Writing Better AI Prompts for Marketing Copy
Prompting techniques that help produce clearer first drafts for human review.
The quality of AI-assisted copy depends heavily on the instructions and source material you provide. These tips help create clearer, more useful drafts.
1. Name the Audience
Be specific about who the copy is for, what they know already, and what problem they are trying to solve.
2. State the Channel
A landing page, email, search ad, and LinkedIn post each need different structure and length.
3. Provide Product Facts
Include approved product details, pricing, limitations, and support terms so the draft does not fill gaps with guesses.
4. Set Claims Boundaries
Tell the AI what it must not say, especially around guarantees, regulated claims, competitor comparisons, or unsupported performance results.
5. Ask for Options
Request several hooks or subject lines instead of one final answer. Options make editorial review easier.
6. Require Plain Language
Ask for concise, concrete wording and avoid vague superlatives unless they are supported.
7. Edit Before Publishing
Always check the draft for accuracy, brand fit, and compliance before using it publicly.